To be a regionally respected player in forest resource management and development based in East Malaysia.
To manage the natural forest under licence as renewable resource in economically viable, environmentally friendly and socially responsible manner to ensure sustainability.
A commitment to meet and surpass our stakeholder expectations
A commitment to set standards and lead by example
A commitment to be ethical, sincere, and open in our dealing
A commitment to pursue profit by building long term values
A commitment to be objective and responsible, thereby promoting trust and respect
A commitment to strive for the best in everything we do