To be a regionally respected player in forest resource management and development based in East Malaysia.
To manage the natural forest under licence as renewable resource in economically viable, environmentally friendly and socially responsible manner to ensure sustainability.
• A commitment to meet and surpass our stakeholder expectations
Leadership By Example
• A commitment to set standards and lead by example
Integrity And Transperancy
• A commitment to be ethical, sincere, and open in our dealing
Profit With Honour
• A commitment to pursue profit by building long term values
• A commitment to be objective and responsible, thereby promoting trust and respect
Pursuit Of Excellence
• A commitment to strive for the best in everything we do